Tour de france, roadshow, event tour: meetings and events for your employees or an evening for clients and prospects have become unavoidable professional events and real drivers for your business. Whether it is to federate, thank, promote a product or a brand through a touring event across the territory, these professional events require preparation and organization to ensure their success.
A company with a national dimension, present in several regions, can sometimes face certain constraints, notably linked to a lack of exchange with its teams and control over the well-being at work of remote teams. Bringing together your teams for a seminar, training or team-building activity is above all creating a moment of exchange. Organizing mobile meetings in each region where your teams are present is a real opportunity to involve your employees and encourage their support. One of the objectives of your events can be to reward your employees for the work they have done throughout the year. Creating occasions that allow your teams to "get out of the box" and take time out are very useful, both to get closer to your teams and to keep them motivated. As everyone knows, motivation is the key to success and it must remain a permanent concern for a manager. These moments will allow your employees to give their opinions, share their ideas, visualize and bring out new perspectives together by creating an atmosphere based on listening and exchange. The emulation created can be a realsource of motivation.
If you want to meet your audience and create a sense of proximity, exchange and conviviality, road shows are for you! Organizing a tour of France throughuniqueeventsis an opportunity to give your customers an experience they will remember! This can allow you to meet different needs: to get known, to increase and develop your customer portfolio, to create a new network, to convey a good image of the company. If you are a company that is mainly active on the Internet, it can be difficult to get a real idea of your customers and prospects. Organizing a national roadshow is a way to attract people, give a project a new impetus and develop your notoriety and can be effective in getting to know your prospects by meeting them face to face.
Training is sometimes essential to maintain an optimal level of expertise within a team. The training of your employees is therefore a major challenge in terms of competence. Through the organization of a tour of France, a schedule of training sessions in several regions allows you to traveland train your teams inatypical locations. In an era where exchanges and interactions are increasingly digitalized, it is nevertheless advantageous to create and/or keep a physical contact and to engrave one's methods and knowledge through our human relationships. Organizing a training tour in France is also an opportunity to give access to a completely different experience: working on "emotions", "well-being" influences the commitment and the memory of the training, which will be much more effective than in a classic setting.
If you are looking to promote a product or a service, especially during a significant launch, a promotional tour is a marketing ally of choice! It's about promoting something new within your company, to your customers and prospects: a new line, a new product or simply an improved model. It is the sense of the new that is put forward. When you go to the meeting of the customers with your product, it is possible for them to touch it, to taste, to smell and to test. This is a unique moment to create a real emotional connection, to convey alternative messages. You can play on this first experience within atypical"themed" places that stick to the values of the brand and the product. This experience will leave a more memorable memory in their mind than simply seeing the product in a magazine or between two TV movies. Take for example proving the effectiveness of a product: a test in condition doesn't lie, a video can. We are more likely to make a purchase when we are sure we won't have a bad surprise.
The Specification constitutes the guideline for the Implementation of the event. The main purpose of this specification is to answer several questions in a clear and precise manner so that the person(s) in charge of accompanying you can best understand the needs of your company/project. The secret of a successful event is simple: a detailed preparation. Neglect it and you risk not satisfying your employees and clients. The key word at this stage is anticipation. When the specification is transmitted, the brief should include a certain amount of information: Objective and content of the *tour de france orpromotional tour
The external speakers * The dates, cities and times
Dates, cities and times of the events
Estimated set-up and dismantling time
Type and format of the event
Additional services required (caterers, equipment and activities)
Budget per event for the venue rental and additional services
Do not hesitate to mention what you have done in previous years and if it is a regular project or will become one. ### How to choose the cities
Mapping your network and finding the optimal meeting point is an essential step. The choice of cities for your Roadshow or tour de france, can go through strategic cities where you have the most of your collaborators or the most of your customers located for example. It can also be an opportunity to get out of the big cities where you have your habits and to target regions in connection with your products and your novelties (launch of a new sun cream on the French Riviera, presentation of ecological products in houses hidden in the countryside or on the edge of a forest, press days in big cities...). ### Find the right place and anticipate the logistics.
The location is a key element of the success of an event. It must be in line with the message and image you wish to convey. The desire to meet in pleasant spaces "Like at home " and the expansion of the collaborative economy have allowed SMEs, startups and major accounts to have access to a large choice of "out of the box" venues. When choosing locations, the logistical aspects must not be neglected. These must integrate several data, among which you can find :
The location must be accessible to your employees and customers if they are not driven. Therefore, give preference to a space located near public transportation. Pay attention to the size of the venue, the comfort of the participants, the number of seats if necessary. If you are planning an outdoor event, be sure to have enough space inside to accommodate you in case of rain. Play on the novelty of your event by choosing an unusual location that is unknown to the public, in line with your company's values and/or in line with the brand image of your product or service. The choice of a "home-like" location in which they feel comfortable will allow you to favor exchanges and create a friendly atmosphere.
The choice of the place is essential, it is the first image that your guests will have of the event. This is why a visit of the place before the validation is strongly recommended. It is also important to take into account the environment and location of the venue. Indeed, the neighborhood in which it is located can set the tone for the type of event you will organize. Take into account certain elements such as the presence of road works in the street and the accessibility of the place by car and public transport: a space too far from your target customer may discourage some. The second point to take into account is the layout of the place itself: the light, the size of the rooms, the layout and the furniture used as well as the presence of an exterior are important elements to visualize before the validation of the place. All these points will play a role in the atmosphere you wish to create. Make sure that the space corresponds to the image and the objective of your event. Finally, the accessibility for your guests is of utmost importance.
To choose the ideal caterer for the event you are organizing, you need a touch of curiosity, two fingers of common sense and a few grams of selective thinking. Whether it's for a meeting, a team-building day ora themed event, the important thing is to find a caterer that fits your needs and your budget. The caterer is often essential and contributes to the general atmosphere of your event. Moreover, it plays an essential role in the experience of your collaborators and customers: We all remember a bad buffet and that would be a shame. Choose recommended, local caterers who work with fresh products. The Internet is a gold mine for information but the best advertising is still word of mouth! This step is all about strategy: choose products that match your values and image and around the theme you want to promote - for example, if you want to promote a new beer brand, start with a friendly format of cheese and charcuterie boards, the sun cream launch will blend perfectly into a beach/summer setting around a barbecue and planchas. Know that the presentation and decoration of the dishes are always appreciated by everyone and that cooking animations can transform your event into an unforgettable moment by favouring the exchanges between guests and collaborators. Identifying the type of caterer best suited to your event (cocktail, buffet) and *targeting the right quantities can be a delicate step. Note that depending on the format of your event (training in the morning,product launch in the evening,team-building afterwork), the service will not be the same: if you want a cocktail dinner, you should adjust the buffet during the evening. It is important to anticipate the quantities so that it is served as it is needed throughout the evening. For an afterwork or a breakfast, the buffet can be set up at the beginning of the event. Validate and finalize the caterer as soon as you have the final number of participants. It will be necessary to validate a few points with the caterer to ensure the feasibility of your project: access to the venue, storage capacity (refrigerator), parking, staff and material needs (tables, tablecloths, cutlery, decorations).
In many cases, the staff is a service included in the rental of the venue. They are accustomed to events in various formats and are able to adapt to any situation. Insofar as the staff is not offered by the particular venue, you will most likely be referred by the event agency or company you use to organize your events. Always in an approach of anticipation of the D-day, make sure to devote time in the training of the personnel on the spot: the schedules of arrival of the guests and the management of the end of the event. If you have scheduled speaking times, include the steps to follow for coordinating workshops and catering. What roles the on-site staff should play: organizing a reception area to pick up coats, pointing out reception areas, handling service. Also not to be overlooked: remember to indicate the dress code. These elements will allow you to not add unnecessary stress to the organization of your event in order to enjoy the moment and guarantee its success.
Knowing how to manage your teams on a daily basis is not easy for a manager, especially when it comes to following up your sales teams from a distance when the company is present in several regions. A successful Tour de France of meetings and travelling training means taking the time to organize a unique and adapted moment for each team and office you wish to bring together. Unfortunately,,sometraining sessions offer a lot of theory and very few concrete meetings and interactions. This is an opportunity to allow your teams to meet inspiring and excitingprofessional speakers in order towork on open-mindedness and curiosity.Prefera friendly, atypical place, conducive to exchanges with several distinct spaces It is important to organize a moment where your teams can exchange and discuss in order to reinforce your link with the team and raise all the issues they may have. The traveling team meeting will be an opportunity to share the
The roadshow is an important event and many hazards can occur during its organization. To avoid unforeseen events, it is necessary to be well prepared. Make your clients and prospects feel special by welcoming them in an exceptional, never seen before, original or far from the "corporate" image. Going outside the box for an event can only be beneficial, whether it is to organize a product launch or to train your employees in new technologies. To create a successful event tour, make a difference by thinking outside the box. Brands and audiences themselves are looking for interaction with the brand, the product, the employees, always with the same goal in mind, not to remain spectators! If the objective of your event tour is to unite your teams and create a moment to promote the company's culture, there are a thousand ways to value each of your employees and unite them: Stimulating interest, creating support or gathering your team can be done through workshops or animations, challenges, interventions that are once again out of the ordinary and out of the professional sector. If the organization of your promotional tour aims to introduce a new product to the general public, then it will be important to present the aspects of creation, design and expertise around animations offering to test the product. A professional event is also an opportunity to meet future clients, partners and collaborators: think about creating an environment that is conducive to exchange, a quiet space and time for exchanges. Last but not least, it is very often essential to call upon hostesses/hosts to ensure a good fluidity and coordination of your event and also to be able to devote yourself fully to your guests. When organizing a roadshow or other events of this kind, your main objective is to promote your brand image. If this type of service is not offered at the same time as the rental, some agencies offer hostesses to assist you so that your event takes place in the best conditions.
OfficeRiders offers an innovative solution in line with current issues. Surfing on the new technologies and on the collaborative economy, OfficeRiders creates the first marketplace offering underutilized living spaces for professionals. It's no longer a question of classical meeting rooms between four white walls but of experimenting with the reinvention of your usual working methods, by seizing the opportunity to meet in unique and atypical spaces for your meetings, training, customer events, press and influencers, team-buildingand/or product launches... These spaces are carefully selected and comply with a precise charter in order to guarantee you atypical, functional and equipped places that adapt to various professional needs, ensuring you pleasant and unforgettable moments.
OfficeRiders can adapt to any type of project. Whether you want your product launch to take place in an exceptional villa or in an art gallery anywhere in France, OfficeRiders offers you a tailor-made offer. In order to respond to the evolution of requests, OfficeRiders puts forward its expertise in the acquisition of places most adapted to your needs. OfficeRiders provides an expert team to find unique locations for your project, whatever the theme or city. The venues are then carefully selected and briefed on the company's charter and values and of course on the organization of the event in question. In addition, a large number of partners throughout France through concierge services and local actors allow OfficeRiders to propose a qualified offer quickly.
The OfficeRiders support service for your tours of France is the assurance of a revolutionary work experience. OfficeRiders is committed to providing a satisfactory customer service. An account manager is dedicated to you throughout the organization of your project. A proactive and attentive account manager will work with you to find the necessary aspects to make your event a memorable one. Clear and efficient communication is a key element for