Tour de France, roadshow, event tour: meetings and events for your employees or an evening for clients and prospects have become unavoidable professional events and real drivers for your business. Whether it is to federate, thank, promote a product or a brand through a touring event throughout the territory, these professional events require preparation and organization to ensure their success.
A company with a national dimension, present in several regions, can sometimes face certain constraints, notably linked to a lack of exchange with its teams and control over the well-being at work of remote teams. Bringing together your teams for a seminar, training, or team-building activity is above all creating a moment of exchange. Organizing mobile meetings in each region where your teams are present is a real opportunity to involve your employees and encourage their support. One of your events' objectives can be to reward your employees for their work throughout the year. Creating occasions that allow your teams to "get out of the box" and take time out are very useful, both to get closer to your teams and keep them motivated. As everyone knows, motivation is the key to success and it must remain a permanent concern for a manager. These moments will allow your employees to provide their opinions, share their ideas, view and develop new perspectives together by creating an atmosphere based on listening and exchange. The emulation created can be a realsource of motivation.
If you want to meet your audience and create a feeling of proximity, exchange, and conviviality, roadshows are for you! Organizing a tour of France throughuniqueeventsis an opportunity to give your customers an experience they will remember! This can allow you to meet different needs: to get known, to increase and develop your customer portfolio, to create a new network, to convey a good image of the company. If you are a mainly active company on the Internet, it cannot be easy to get a real idea of your customers and prospects. Organizing a national roadshow is a way to attract people, give a project a new impetus and develop your notoriety and be effective getting to know your prospects by meeting them face to face.
Training is sometimes essential to maintain an optimal level of expertise within a team. The training of your employees is, therefore, a major challenge in terms of competence. Through the organization of a tour of France, a schedule of training sessions in several regions allows you to travel and train your teams inatypical locations. In an era where exchanges and interactions are increasingly digitalized, it is nevertheless advantageous to create and/or keep a physical contact and to engrave one's methods and knowledge through our human relationships. Organizing a training tour in France is also an opportunity to provide access to a completely different experience: working on "emotions," "well-being" influences the commitment and the memory of the training, which will be much more effective than in a traditional setting.
If you are looking to promote a product or service, especially during a large-scale launch, a promotional tour is a marketing ally of choice! It's about promoting something new within your company to your customers and prospects: a new line, a new product, or simply an improved model. It is the sense of the new that is put forward. When you go to the meeting of the customers with your product, it is possible for them to touch it, taste, smell, and test. This is a unique moment to creates a real emotional connection to convey alternative messages. You can play on this first experience within atypical"themed" places that stick to the values of the brand and the product. This experience will leave a more memorable memory in their mind than simply seeing the product in a magazine or between two TV movies. Take, for example, proving the effectiveness of a product: a test in condition doesn't lie; a video can. We are more likely to make a purchase when we are sure we won't have a bad surprise.
The Specification constitutes the guideline for the Implementation of the event. The main purpose of this specification is to answer several questions in a clear and precise manner so that the person(s) in charge of accompanying you can best understand your company/project's needs. The secret of a successful event is simple: a detailed preparation. Neglect it, and you risk not satisfying your employees and clients. The keyword at this stage in anticipation. When the specification is transmitted, the brief should include a certain amount of information: Objective and content of the *tour de France orpromotional tour
The external speakers * The dates, cities, and times
Dates, cities, and times of the events
Estimated set-up and dismantling time
Type and format of the event
Additional services required (caterers, equipment, and activities)
Budget per event for the venue rental and additional services
Do not hesitate to mention what you have done in previous years and if it is a regular project or will become one. ### How to choose the cities
Mapping your network and finding the optimal meeting point is an essential step. The choice of cities for your Roadshow or tour de France can go through strategic cities where you have the most of your collaborators or the most of your customers located, for example. It can also be an opportunity to get out of the big cities where you have your habits and to target regions in connection with your products and your novelties (launch of new sun cream on the French Riviera, presentation of ecological products in houses hidden in the countryside or on the edge of the forest, press days in big cities...). ### Find the right place and anticipate the logistics.
The location is a key element to the success of an event. It must be in line with the message and image you wish to convey. The desire to meet in pleasant spaces "Like at home " and the expansion of the collaborative economy have allowed SMEs, startups, and major accounts to access a large choice of "out of the box" venues. When choosing locations, the logistical aspects must not be neglected. These must integrate several data, among which you can find :
The location must be accessible to your employees and customers if they are not driven. Therefore, give preference to a space located near public transportation. Pay attention to the size of the venue, the comfort of the participants, the number of seats if necessary. If you are planning an outdoor event, be sure to have enough space inside to accommodate you in case of rain. Play on the novelty of your event by choosing an unusual location that is unknown to the public, in line with your company's values and/or in line with the brand image of your product or service. The choice of a "home-like" location to feel comfortable will allow you to favor exchanges and create a friendly atmosphere.
The venue's choice is essential; it is the first image that your guests will have of the event. This is why a visit of the venue before the validation is strongly recommended. It is also important to take into account the environment and location of the venue. Indeed, the neighborhood in which it is located can set the tone for the type of event you will organize. Take into account certain elements such as the presence of road works in the street and the accessibility of the place by car and public transport: space too far from your target customer can discourage some. The second point to take into account is the layout of the place itself: the light, the size of the rooms, the layout and the furniture used, as well as the presence of an exterior, is important elements to visualize before the validation of the place. All these points will play a role in the atmosphere you wish to create. Make sure that space corresponds to the image and the objective of your event. Finally, accessibility for your partners is important. Please consider your technical needs and the needs of the catering services and make sure that it is possible in the space you select. Unpleasant surprises can happen quickly, so it is essential that you can project all the elements of your event within the chosen venue. If the venue meets all the conditions, you have to validate it by ensuring that the terms and conditions also correspond to the type of event you want to organize.
To choose the ideal caterer for the event you are organizing, you need a touch of curiosity, two fingers of common sense, and a few grams of selective spirit. Whether it's for a meeting, a team-building day, ora themed event, the important thing is to find a caterer that fits your needs and your budget. The caterer is often essential and contributes to the general atmosphere of your event. Moreover, it plays an essential role in the experience of your collaborators and customers: We all remember a bad buffet, and that would be a shame. Choose recommended, local caterers who work with fresh products. The Internet is a gold mine for information, but the best advertising is still word of mouth! This step is all about strategy: choose products that match your values and image and around the theme you want to promote - for example, if you want to promote a new beer brand, start with a friendly format of cheese and charcuterie boards, the sun cream launch will blend perfectly into a beach/summer setting around a barbecue and planchas. Know that the presentation and decoration of the dishes are always appreciated by everyone and that cooking animations can transform your event into an unforgettable moment by favoring the exchanges between guests and collaborators. Identifying the caterer type best suited to your event (cocktail, buffet) and *targeting the right quantities can be a delicate step. Note that depending on the format of your event (training in the morning,product launch in the evening,team-building after work), the service will not be the same: if you want a cocktail dinner, you should adjust the buffet during the evening. It is important to anticipate the quantities so that it is served as needed throughout the evening. For an after work or a breakfast, the buffet can be set up at the event's beginning. Validate and finalize the caterer as soon as you have the final number of participants. It will then be necessary to validate a few points with the caterer to ensure your project's feasibility: access to the venue, storage capacity (refrigerator), parking, staff, and material needs (tables, tablecloths, cutlery, decorations).
In many cases, the staff is a service included in the venue rental. They are used to events in different formats and can adapt to any situation. Insofar as the particular venue does not offer the staff, you will most likely be referred by the event agency or company you use to organize your events. In an approach of anticipation of the D-day, be sure to devote time in the training of the personnel on the spot: the schedules of the arrival of the guests and the management of the end of the event. If you have scheduled speaking times, include the steps to follow for coordinating workshops and catering. What roles the on-site staff should play: organizing a reception area to pick up coats, pointing out reception areas, handling service. Also, not to be overlooked: remember to indicate the dres' code. These elements will allow you to not add unnecessary stress to the organization of your event to enjoy the moment and guarantee its success.
Knowing how to manage your teams daily is not easy for a manager, especially when it comes to following up your sales teams from a distance when the company is present in several regions. A successful Tour de France of meetings and traveling training means taking the time to organize a unique and adapted moment for each team and office you wish to bring together. Unfortunately, sometraining sessions offer a lot of theory and very few concrete meetings and interactions. This is an opportunity to allow your teams to meet inspiring and excitingprofessional speakers towork on open-mindedness and curiosity.Prefera friendly, atypical place, conducive to exchangeswith several distinct spaces It is important to organize a moment where your teams can exchange and discuss to reinforce your link with the team and raise all the issues they may have. The traveling team meeting will be an opportunity to share each person's difficulties and successes. It will then be a question of finding methods to make up for the lack of proximity with your sales representatives and others. Why not group, your teams, around thematic workshops? A theater class to work on oral expression and self-confidence for example.
The roadshow is an important event, and many hazards can occur during its organization. To avoid unforeseen events, it is important to be well prepared. Make your clients and prospects feel special by welcoming them in an exceptional, never seen before, original or far from the "corporate" image. Going outside the box for an event can only be beneficial, whether it is to organize a product launch or to train your employees in new technologies. To create a successful event tour, make a difference by thinking outside the box. Brands and audiences themselves are looking for interaction with the brand, the product, the employees, always with the same goal in mind, not to remain spectators! If the objective of your event tour is to unite your teams and create a moment to promote the company's culture, there are a thousand ways to value each of your employees and unite them: Stimulating interest, creating support or gathering your team can be done through workshops or animations, challenges, interventions that are once again out of the ordinary and out of the professional sector. If the organization of your promotional tour aims to introduce a new product to the general public, it will be important to present the aspects of creation, design, and expertise around animations offering to test the product. A professional event is also an opportunity to meet future clients, partners, and collaborators: think about creating an environment conducive to exchange, a quiet space and time for exchanges. Last but not least, it is very often essential to call upon hostesses/hosts of reception and/or service to ensure a good fluidity and coordination of your event and be able to devote yourself fully to your guests. When organizing a roadshow or other events of this kind, your main objective is to promote your brand image. If this type of service is not offered simultaneously as the rental, some agencies offer hostesses to assist you so that your event takes place in the best conditions.
OfficeRiders offers an innovative solution in line with current issues. Surfing on the new technologies and on the collaborative economy, OfficeRiders creates the first marketplace offering underutilized living spaces for professionals. It's no longer a question of classical meeting rooms between four white walls but of experimenting with the reinvention of your usual working methods, by seizing the opportunity to meet in unique and atypical spaces for , your meetings, training, client events, press and influencers, team-building and/or product launches... These spaces are carefully selected and comply with a precise charter to guarantee you atypical, functional and equipped places that adapt to various professional needs, ensuring you pleasant and unforgettable moments.
OfficeRiders can adapt to any project. Whether you wish to have your product launch in an exceptional villa or in an art gallery anywhere in France, OfficeRiders offers you a tailored offer. To respond to requests' evolution, OfficeRiders puts forward its expertise in the acquisition of places most adapted to your needs. OfficeRiders provides an expert team to find unique locations for your project, whatever the theme or city. The venues are then carefully selected and briefed on the company's charter and values and, of course, on the event's organization in question. Also, many partners throughout France through concierge services and local actors allow OfficeRiders to propose a qualified offer quickly.
The OfficeRiders support service for your tours of France is the assurance of a revolutionary work experience. OfficeRiders is committed to providing satisfactory customer service. An account manager is dedicated to you throughout the organization of your project. A proactive and attentive account manager will work with you to find the necessary aspects to make your event a memorable one. Clear and efficient communication is a key element for a successful project. Organizing a Tour de France leaves no room for improvisation. As soon as we receive your brief, we will discuss your expectations, the objectives of your event, and the atmosphere you wish to create. A first selection of places will be sent to you then this one will be refined with you step by step. As soon as the spaces are validated, a selection of caterers and service providers will be proposed to you and validated together according to your needs. We will keep the partners informed throughout the organization of your event and brief them on your expectations.
OfficeRiders differentiates itself by emphasizing the human side of space rental experience. After identifying a space adapted to your project, an ecosystem of carefully selected and tested partners gives you a wide choice of additional services offering an unforgettable turn to your event. On the catering side, it is the cream of the crop of local artisans and service providers that give a taste to your event: home cooking, collaborative coffee roasters, renowned chefs, or exotic street food; OfficeRiders strives to offer options that stand out, just like the spaces that welcome you. Thanks to a wide range of original activities, customize your tours of France in a click and increase your happiness index at work: yoga, massages, improvisation workshops, cooking classes, tastings, digital magic... a range of new experiences, without limits. It's an opportunity to create highlights and mark the experience of your employees and customers. The experiences are memorable, surprising and allow you to create a lasting bond with your company.