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While the largest Parisian Rooftop will soon see the light of day in Montparnasse, rooftop terraces continue to proliferate: once considered simple roofs, these spaces are now recycled and optimized to become the ultimate in trendy spaces. From trendy restaurants and bars to athletic fields and beekeeping playgrounds, it's now the turn of professionals to take over the city's rooftops. Whether for meetings, seminars, conferences, events or production, the workspace is being reinvented with one goal in mind: to nestle in the unusual.

Rooftop, not just a terrace: a trend

In Paris, flat roofs are not common: in the French capital, when you go up to the top, it is to contemplate mountains made of slate. On the other side of the Atlantic, skyscrapers have long explored their flat heads' resources to house restaurants and bars: the view is a cultural element of horizontal cities like New York to contemplate Chicago's skyline. And by the time the term "Rooftop " crossed the Atlantic, it had forged a reputation worthy of the name: while arousing curiosity and mystery, it evokes elegance and cool attitude accompanied by DJ sets and after-work cocktails. However, as early as the 1930s, Le Corbusier was already presenting his flat-roofed buildings... Following this craze, Rooftops have gradually grown like mushrooms in the capital. Besides, we don't say roof-terrace but Rooftop to keep this trendy and posh personality. The BVH opened its own Rooftop, pointing out that the neighborhood had changed and evolved and that the clientele was just as eager for originality. The Rooftop is exoticism and elitism: as evidenced by the often inflated prices offered in these spaces. In the ivory tower, you can spy without being seen! But finally, this craze is also spreading to private spaces. Beyond the towers, more and more dwellings are designed with a flat roof, Brittany's case, or 30% of the houses. Owners are not keeping their "fifth facade" to themselves. They are happy to share their homes on collaborative platforms, such as Airbnb (overnight rentals) or OfficeRiders (daytime rentals, for business use). In the same vein, the "penthouse" is popular, but this is a whole house on the roof. We are thus witnessing a metamorphosis of architectural criteria. With the trivialization of rooftops comes the diversification of its uses.

The Rooftop, a challenge for the Smart City

Since the ground is saturated and the population is only increasing, vertical constructions are becoming ideal alternatives. As proof, today's phenomenal constructions: Saudi Arabia wants to exceed the 828 meters of the Dubai tower soon! But why embark on a conquest of the sky when there is still so much to do?

Equipos y servicios para profesionales

Wifi

Hot drinks

Projection et support / TV

Paperboard

Rooftops are perceived as unused spaces that should also be optimized. Beyond leisure, rooftops become ecological and responsible by becoming green. A choice between a roof lawn, a roof garden, or a roof farm can also accommodate solar and photovoltaic panels or domestic wind turbines. In the world already, Rooftops are subject to legislation to integrate an ecological vision to these spaces. In Tokyo, at least 20% of Rooftops must be vegetated if they are over 1,000 square meters. In France, since 2016, buildings have been required to integrate green roofs to achieve "100 hectares of green roofs and walls in Paris by 2020." Modern architecture, therefore, integrates these criteria in new constructions to promote openings to the sky: for cities, this is a differentiating factor. Even if the roofs of Paris were almost classified as a UNESCO World Heritage Site... Some go even further: articles claiming urban farming as the future of agriculture are proliferating. And why not? It is a space favorable to the development of plants. Flat roofs help reduce CO2 emissions, develop biodiversity, and filter wastewater. As much as it is in the wind, the rooftop must be natural: the BVH, while proudly displaying its rooftop bar, also installs a 200 square meter hanging garden.

When professionals take the high ground and invest in Rooftops

When hotels, bars, and restaurants held the Rooftops' monopoly, they were at the same time privileged places for business people. Their visual dominance over the city and their clientele's elitism made them suitable spaces to develop a more informal professional sociability. Just as rooftop gardens (to pagers) or restaurants also allow for socializing, it seems that Rooftops are presented as spaces for socializing. Today, we are witnessing a diversification of rooftop styles due to their democratization: rooftops worldwide have also embarked on a race to the unusual to distinguish themselves from one another. In this ranking, we find: rooftop cinema, rooftop aquatic, rooftop green, rooftop amusement park, rooftop race track, rooftop multicolor or political... But just because rooftops have been "liberated" does not mean that professionals are no longer investing in them: quite the contrary. Working styles have also been liberated: in search of more inspiring, warmer, or unique spaces, professionals are still seduced by rooftops. Whether bohemian or bourgeois, green or modern, the rooftop has the ability to create a sense of wonder that is sure to leave a mark. Even if they are still sensitive to seasonality, many rooftops are beginning to be adorned for the winter by equipping themselves with removable roofs: a real mise en abyme! The impact of workspace design on productivity has been proven: each location conveys values that will influence how the worker feels. A bit like the effect of a new pair of shoes on a date! When a company moves to the 10th floor to work, it sends its employees to the top. It is also to assert its values: flexibility, elegance, unusual, domination. The workspace becomes both trendy and inspiring but smart and ecological because it is installed in green and recycled space. More and more companies (whether startups, SMEs, or large groups) are privatizing Rooftops for their events and thus differentiating themselves: however, not all Rooftops allow privatization. They are based on an economic model that companies cannot compete with. With the rise of home-based work, these professionals have access to hidden and secret rooftops, unknown to most people, far from the city's chaos, and with a breathtaking view. The rate becomes more accessible.

They can enjoy several advantages compared to traditional rooftops. The possibility of privatizing a Mr. Dupont space allows : * Avoid the more expensive privatization of a classic rooftop * In the case of nonprivatization, to enjoy a much quieter space and especially exclusive and unique. * To organize their meetings or professional events in a much more personalized way by choosing a space with their image. * To discover "turnkey" platform formulas that offer extra catering, equipment, and activities (as is the case at OfficeRiders). * Work in the open air while benefiting from a structure adapted to professional uses * Follow up with a relaxing after-work session without having to change location

Thus, coworking spaces located at the top of buildings have also begun to reproduce to place workers in a bubble of inspiration. Rooftops are also ideal for professional uses that we don't always think of: for production, photoshoots, and filming. Far from impersonal studios, more and more artists prefer to use the city as a backdrop. The rooftops offer a setting that invites dreams, as was the case with the Opera: its promotional video featured the classical dancer Dorothée Gilbert on the roof of the Opera Garnier talking about her pleasure to go further and further. For another example, the "high-flying" choreography took place on the roofs of Paris as well.

It seems that even the professional sphere can enjoy the strategic decisions that cities are taking to become smart cities: by seeking to optimize and recycle spaces, companies, and startups are finding ever more atypical and inspiring places to work like the Rooftops are. With the push of the collaborative economy, they continue on the unusual road to discover unique and exclusive places directly with the inhabitant.