While the largest Parisian Rooftop will soon see the light of day in Montparnasse, rooftop terraces continue to proliferate: once considered as simple roofs, these spaces are now recycled and optimized to become the ultimate in trendy spaces. From trendy restaurants and bars to athletic fields and beekeeping playgrounds, it's now the turn of professionals to take over the city's rooftops. Whether for meetings, seminars, conferences, events or production, the workspace is being reinvented with one goal in mind: to nestle in the unusual.
Rooftops are perceived as unused spaces that should also be optimized. Beyond leisure, rooftops become ecological and responsible by becoming green. With a choice between a roof lawn, a roof garden or a roof farm, they can also accommodate solar and photovoltaic panels or domestic wind turbines. In the world already, Rooftops are subject to legislation aimed at integrating an ecological vision to these spaces: in Tokyo, at least 20% of Rooftops must be vegetated if they are over 1,000 square meters. In France, since 2016, buildings have been required to integrate green roofs to achieve "100 hectares of green roofs and walls in Paris by 2020." Modern architecture therefore integrates these criteria in new constructions to promote openings to the sky: for cities, this is a differentiating factor. Even if the roofs of Paris were almost classified as a UNESCO World Heritage Site... Some go even further: articles claiming urban farming as the future of agriculture are proliferating. And why not? It is a space favorable to the development of plants. Flat roofs help reduce CO2 emissions, develop biodiversity and filter wastewater. As much as it is in the wind, the rooftop must be natural: the BHV, while proudly displaying its rooftop bar, also installs a 200 square meter hanging garden.
When hotels, bars and restaurants held the monopoly of the Rooftops, they were at the same time privileged places for businessmen. Their visual dominance over the city and the elitism of their clientele made them suitable spaces to develop a more informal professional sociability. Just as rooftop gardens (topagers) or restaurants also allow for socializing, it seems that Rooftops are presented as spaces for socializing. Today, we are witnessing a diversification of rooftop styles due to their democratization: rooftops all over the world have also embarked on a race to the unusual to distinguish themselves from one another. In this ranking, we find: rooftop cinema, rooftop aquatic, rooftop green, rooftop amusement park, rooftop race track, rooftop multicolor or political... But just because rooftops have been "liberated" does not mean that professionals are no longer investing in them: quite the contrary. Working styles have also been liberated: in search of more inspiring, warmer or unique spaces, professionals are still as seduced by rooftops. Whether bohemian or bourgeois, green or modern, the rooftop has the ability to create a sense of wonder that is sure to leave a mark. Even if they are still sensitive to seasonality, many rooftops are beginning to be adorned for the winter by equipping themselves with removable roofs: a real mise en abyme! The impact of workspace design on productivity has been proven: each location conveys values that will influence the way the worker feels. A bit like the effect of a new pair of shoes on a date! When a company moves to the 10th floor to work, it is to send its employees to the top. It is also to assert its values: flexibility, elegance, unusual, domination. The workspace becomes both trendy and inspiring, but smart and ecological because it is installed in a green and recycled space. More and more companies (whether startups, SMEs or large groups) are privatizing the Rooftops for their events and thus differentiating themselves: however, not all Rooftops allow privatization. They are based on an economic model that companies cannot compete with. With the rise of home-based work, these professionals have access to hidden and secret rooftops, unknown to most people, far from the chaos of the city and with a breathtaking view. The rate becomes more accessible.
They can enjoy a number of advantages compared to traditional rooftops. The possibility of privatizing a Mr. Dupont space allows : Avoid the more expensive privatization of a classic rooftop In the case of a non privatization, to enjoy a much quieter space and especially exclusive and unique. * To be able to organize their meetings or professional events in a much more personalized way by choosing a space with their image. To discover "turnkey" platform formulas that offer extra catering, equipment and activities (as is the case at OfficeRiders). Work in the open air while benefiting from a structure adapted to professional uses * Follow up with a relaxing after-work session without having to change location
Thus, coworking spaces located at the top of buildings have also started to reproduce to place workers in a bubble of inspiration. Rooftops are also ideal for professional uses that we don't always think of: for production, photo shoots and filming. Far from impersonal studios, more and more artists prefer to use the city as a backdrop. The rooftops offer a setting that invites dreams, as was the case with the Opera: its promotional video featured the classical dancer Dorothée Gilbert on the roof of the Opera Garnier talking about her pleasure to go further and further. For another example, the "high-flying" choreography that took place on the roofs of Paris as well.
It seems that even the professional sphere can enjoy the strategic decisions that cities are taking to become smart cities: by seeking to optimize and recycle spaces, companies and startups are finding ever more atypical and inspiring places to work like the Rooftops are. With the push of the collaborative economy, they continue on the road of the unusual to discover unique and exclusive places directly with the inhabitant.